7.12.2009

Finally, let's see the June 2009 AotW award winners:

Best Film

Vereniging Verkeersslachtoffers (Dutch Road Savety): Family

Gold

Audi of America: Diesel

Silver

The Economist: Red wires

Bronze

Best Print

Pedestrian Council of Australia: Family, 1

Gold

Pat the Baker: Beckett

Silver

The JFK Presidential Library and Museum: Moon landing, 6

Bronze

Best Outdoor

Bayer: Woman

Gold

Misereor. Ihr Hilfswerk: The Donations Poster

Silver

Bwin / Real Madrid-Barcelona Derby: Go to la porra

Bronze

Best Ambient

Ikea: Staircase

Gold

Axe: Running

Silver

The Horse and Hound Boutique: Meatballs

Bronze

Best DM

The Economist: Door hanger

Gold

PIA! (Peace in Action): Chad T-shirt

Silver

Step: Step on Step

Bronze

Best Online

Specialised Council of Pay TV Thematic: The village where nothing ever happens

Gold

Jewish Council for Education & Research: The Great Schlep

Silver

OVK (Parents of Child Road Victims): Let it ring

Bronze

Best illustration

JC<discher Salon am Grindel e.V.: Messiah

Best post-production

RWE: Energy giant

Best use of media

mytoys.de: Lego brick boxes

5.12.2009

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5.11.2009

Nice Ceramic

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Mineral House - Tokyo

Mineral House - Tokyo
E-mail Thursday, 30 April 2009

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Reflection of Mineral is a 480-square-foot (about 45 square meters) residence located in downtown Tokyo’s Nakano ward. Designed by architect Yasuhiro Yamashita Reflection of Mineral has received wide architecture and design media attention and numerous international awards.

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Depending on viewpoint, the house looks like a bulky camper van about to take off. Or it seems to be the result of a giant’s frustrated attempt to fashion a house from a square box. Realizing that the site is too small and the wrong shape for his house, the giant just stuffed the house into the site by force. The whimsy of this beautiful residence is a big part of its charm. At the same time, the house is also an elegant expression of modern Japanese minimalism, and an example of brilliant use of a sparse site, a requirement in the tight space of downtown Tokyo.

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Also beautiful is the way in which the interior appointments — the lines of the bathtub, the curves of the waste bins, the wavy length of the utilitarian shelves — respond to the lines of the building. This makes the interior seem larger and much less boxy than one would assume from the outside.

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Yasuhiro Ymashita who was born in Kagoshima in 1960. He established Atelier Tekuto in Tokyo in 1991. - Tuija Seipell

5.09.2009

Finally, and most importantly let's see the April 2009 winners!


Best Film

Boston Bruins: Date

Gold

Humana: Help

Silver

Sky TV: Gladiator

Bronze

Best Print

Monopoly: Own it all, 4

Gold

Telmex: Video security

Silver

Pringles Hot & Spicy: Pepper

Bronze

Best Outdoor

BMW: Checkmate

Gold

Makita: 20 562 Holes

Silver

McDonald's: 1x1

Bronze

Best Ambient

MTV: Eat this ad

Gold

Eukanuba: Fetch

Silver

Land Rover: Zoo

Bronze

Best DM

Solo: Bib

Gold

Elefanten shoes: Playbox, 2

Silver

IPA Effectiveness awards: Small budgets

Bronze

Best Online

Crem Helado: Mundo Polet

Gold

Zoogami: Contemporary

Silver

Red Cross Colombia: Game

Bronze

Best use of media

Olay: Curious case

Gold

Arag: In case of theft

Silver

ISHR: Zhaleg

Bronze

Best art direction

Super Soaker: Creek

Best production

Blusens: Orgy of the senses

Best illustration

Beta: Smoke